Wendy’s Favorite Natural Beauty Products

I get asked what my favorite natural beauty products are a few times a week – if not, a day! So I decided to put together a comprehensive list of my my favorite natural beauty products and brands that I can share with you here.

There are so many choices out there these days when it comes to clean beauty that it can be hard to decide what to try, what reviews you can trust, or even what actually works without spending a fortune.

So I’m here to help!

I have tested everything on this list – and many of these products I now use on a daily basis! Let’s get started…

The Dangers of Toxins In Your Beauty Products

When you put products containing chemicals and toxic metals onto your skin, they’re absorbed straight into your bloodstream without filtration of any kind! These toxins can then bioaccumulate over time, making you sick.

Since our skin absorbs over 64% of what is placed on it, we must take every precaution necessary to reduce the risk of contaminating our bodies with hormone disrupting and even carcinogenic toxic ingredients.

Do you trust all of the products you are putting on your skin?

Cosmetics manufacturers use many harmful ingredients to improve their product’s ability to clean, moisturize, lather or have a nice texture, including perfumes and dyes. Why? Because consumers demand inexpensive products with a certain look, scent and feel, and manufacturers oblige with cheap harmful ingredients to get the job done.

In fact, heavy metals and chemicals have been found as contaminants in a huge range of cosmetic products, including sunscreen, foundation, nail polish, whitening toothpaste, lipstick, and even shampoo!

Discovering Natural Beauty Products

The issue many have with natural products is they don’t work exactly like their toxic counterparts – the toxic products to which we have become accustomed. One thing about natural products is you have to get used to new scents (or no scent) and textures. And there’s no more “treating” yourself at the toxic beauty bar at your favorite department store.

So the question is, do beauty products need these chemicals to work like we want them to, or are there alternative products that manage to use more natural and less harmful ingredients while still getting the job done?

Yes, there are!

And with more natural product lines on the market every day the situation is only going to improve.

Now that I’ve switched over to a more natural lifestyle, I don’t feel the need for a lot of the “beauty” products that I used to use. I begrudge wearing makeup. I don’t douse myself in perfume every day. Some even ditch shampoo, deodorant, and soap altogether. Frankly, in my opinion, that’s taking the primal lifestyle a bit too far!

I regularly receive reader and client requests for safe cosmetics and personal care product recommendations. So let’s look at some of these safer alternatives.

I’ve tried to include every possible category that falls under the “cosmetics” umbrella, but if I miss your favorite natural product, don’t hesitate to let me know in the comments.

I have broken things down into a few main categories to make it easier to navigate (let me know if I have left anything out!):

• Makeup
• Facial products
• Body care products
• Deodorants
• Sunscreens
• Nail polish
• Hair care
• Dental care
• Products for men

Makeup

Makeup includes all the products like powders, rouges, lipstick, eyeshadow and those sorts of things women use to look like little tarts. Unwittingly, these toxic beauties are adding tons of heavy metals and petroleum (think oil sludge) to their faces. Many women ingest a pound (half kilo) a year of petroleum just from their lipstick.

The following brands are guaranteed to be free of the toxic ingredients found in almost ALL makeup lines from drug stores to the highest end department store.

Annmarie Skin Care – Annmarie Skin Care is a natural skin care and mineral foundation line made with organic ingredients that you can trust (and looks beautiful when you put it on)! This makeup was created for people who want to give their complexion the perfect finish without compromising the health of their skin. Annmarie Skin Care’s Multi-Purpose Foundation is a non-toxic way to tint your existing skin care routine. I love it! Plus, their natural minerals allow you to create a liquid or dry foundation with the coverage you need — from a tinted glow to a flawless finish. Use code MYERS20 for 20% off all full size and accessories (limited time).

Beautycounter – All of the ingredients in Beautycounter  makeup are listed clearly on the label. Plus, they have a “Never List” of over 1500 harmful ingredients that will never be used in any of their products. Additionally, Beautycounter also 3rd party tests each batch of makeup three times for heavy metals and their products only go to market if there are no detectable limits of toxic metals. If you want to learn more about their policy and heavy metals in their makeup, just click here.

Inika – Inika natural cosmetics are 100% natural, certified organic, vegan and cruelty free. They also have a great range of makeup and colors, too! After speaking to the owner, Tony Rechtman, he has offered myersdetox.com readers a discount. Enter the code USA15 and get 15% off your Inika purchase. Note: Choose the Worldwide tab on the site, as their US website has a few bugs they are fixing. I know how that goes!

Primal Life Organics – This is true mineral makeup! This is a skincare line made by my friend Trina Felber who has been making Paleo (meaning ingredients that were are around in caveman times) personal care products for years before she decided to make a business of it. Everything is Paleo, gluten-free, and vegan. The makeup line is not extensive but what they have is really good!

Savvy Minerals

100% Pure – They produce makeup and other cosmetics using food-grade plant-based ingredients (it’s safe to eat, so it’s probably safe to put on your body). They’ve also come up with their own preservative system to replace parabens, using a complex blend of herbs, vitamins, and antioxidants in place of industrial antimicrobials (paragons).

Juice Beauty – I love their line of makeup and their whole line of natural face and body care. It’s reasonably priced and authentically organic without parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, artificial dyes or fragrances.

BiteBeauty – Their mission is to create lipstick that you can eat (because women and the people who kiss them do eat a fair amount of lipstick). BiteBeauty uses great ingredients like argan oil and Manuka honey, and they even had their lipstick tested to ensure it was free of gluten and almost free of lead (total and utter elimination of lead is hard because lead is everywhere, including food-grade ingredients).

Scotch Naturals – Many nail polish companies claiming to be free of phthalates actually aren’t, as a recent study revealed, suggesting that phthalates truly are hard to resist for nail polish makers. Scotch Naturals, however, is one of the few companies making truly non-toxic nail polish (that also happens to work really well).

Learn more about the hidden heavy metals in makeup here.

Natural Skincare Products for Your Face

Annmarie Skin Care – Annmarie Skin Care is a natural skin care line made with organic ingredients that you can trust and that actually works! My personal faves include the Phytonutrient Cleanser, the Citrus Stem Cell Serum, the Wild Fruit Serum. I also love their facial oils, including their Herbal Facial Oil, which is designed to balance the skin’s natural oils. It is packed with skin-enriching oils—tamanu, passion fruit seed, and buriti fruit— to enhance the skin’s natural radiance while moisturizing and delivering essential nutrients for healthy skin. The Anti-Aging Oil is also a winner in my book. Antioxidant-rich seed oils — chia, goji berry, and broccoli — firm and tighten, while reducing the appearance of fine lines and wrinkles. Your skin vibrates in perfect harmony. Psst! Check out AnnMarie Skin care’s  special offer for Myers Detox readers: get their 7-day restore trial kit for $9.99 (normally $56).

Naturely – Naturely checks all the boxes for what I like to see in a skincare company. They operate with a conscious and every formula in their lineup adheres to the following:

1. Addresses the root cause of skin issues from multiple angles
2. Stops stress chemicals from aging your skin before its time
3. Are naturally formulated and all claims are backed by clinical research
4. Contains 94% natural ingredients

Benedetta – This line makes me crazy. I have not been this excited about a product in a very long time (I’m a bit jaded). Then I tried their Palmarosa facial oil and had a Paleogasm. This company sources most of their ingredients from a biodynamic organic farm in Italy. The facial oils contain a massive amount of antioxidants, which I slather on my face during the day to protect it from free radicals, the sun and pollution.  Antioxidants protect plants so naturally they also protect your face. They actually improve the skin’s ability to protect itself against UVA and UVB rays. The essential oils in their products are also highly antiseptic. The have an amazing sensitive facial oil that contains the plant Artemsia. Their Artemisia facial oil has a smoky fruit scent and incredibly dark blue color due to the ingredient Chamazulene, known for its anti-inflammatory abilities. Don’t miss their full line of body care products as well. I love their seaweed soak – great for mineralizing and detoxing the skin. I could really go on and on. Love. Love. Love.

Primal Life Organics – This skincare line is made by the aforementioned Paleoista Trina Felber. Everything is Paleo, gluten-free, and vegan. I love her Ocean face wash and carrot oil face wash. I also use the facial serums and moisturizers. They can smell a bit medicinal, but I personally like this. They feel clarifying.

Zatik – This line is one of my favorites. After trying almost every product, I continue to buy them again and again because of the high quality and freshness of the ingredients. Zatik products are made using fresh raw botanicals cultivated on USDA certified organic farms. They are produced at room temperature to retain the integrity of the nutrients and essential minerals that exist in oils and botanical extracts. You can tell the products are fresh – you can almost eat them!

Alitura Naturals – I am amazed with Alitura beauty products, and I love to share with you that I have been using these products:

• Moisturizer,  Clay Mask & Night Cream are perfect skincare regimen for maintaining a brightened, youthful and radiant complexion. With this unique combination, it works to cover all of your skincare needs from morning ’til night to consistently give you that supple, glowing skin that you deserve.

Tru Energy Skincare – My friend Dr. Cathy Goldstein has created a 30-day skin rejuvenation program. If you want your skin to look smoother, clearer, and younger this year than it did last year, you’ll love this guided program.

Natural Skincare Products for Your Body

Weleda – Weleda has a full line of personal care products. What I love most about them is they grow the bulk of their ingredients in their own biodynamic gardens (beyond organic). All in all, they’ve got acres of gardens scattered across the world, including Germany, Netherlands, Brazil, New Zealand, and Argentina. This allows them to grow hundreds of species of medicinal plants from a variety of climates. The line is readily available at Whole Foods and most natural food stores. I have also spotted their products at Target and drugstores like CVS. I personally love the Weleda Body Butter!

Griffin Remedy – My favorite lotion is the Griffin Remedy Omega-3 body lotion. Griffin Remedy formulates products that use only the purest, cleanest all-natural ingredients, and offer it at the lowest price possible. I have to say I like the price point as many high quality natural products are not cheap! They offer a full range of all-natural body care products, formulated with vitamins, botanicals and essential oils. Griffin Remedy products are vegan, 100% paraben-free, with no artificial colors or fragrances and stylishly packaged in recycled materials.

Ora’s Amazing Herbal –  When I was asked to try these amazing herbal products, I was very impressed.  One of my favorite is Citrus Grove Ultra Healing Body Butter because it is great moisturizer for dry hands and body, chicken skin, stretch mark prevention and treatment, eczema, and even face too!

Thorne – I really love Thorne products. They are known for producing products for the most severely allergic, chemically sensitive, and immune-compromised patients. Not only are they an amazing supplement company but their skincare line is certified organic and free of parabens, phthalates and all the other nasties. I like body wash a lot – their shampoo is great, too! The line comes in unscented and citrus. They also have an amazing manuka honey therapy cream.

Dr. Bronner’s – Dr. Bronner’s is made with all organic ingredients, mostly oils, including coconut, olive, peppermint, and jojoba. I use it as a hand soap, though it can be used as a liquid soap, shampoo and a natural home cleanser. Just be careful with the liquid peppermint soap on the, ahem, sensitive areas of your body. Also be careful about its claims about doubling as a home cleanser and shampoo. I washed my hair once with it while camping and my hair turned into a hay bale. I think I’ll stick to washing my hands and floors with Dr. Bronner’s.

Coconut oil – If you want to go truly bare-naked au natural, just use single ingredient products like coconut oil. I find it’s a bit of a dry oil and soaks into the skin nicely. I use it on my face and body. Any organic brand will do, but I use Premier Research Labs Coconut Oil.

Natural Deodorants

The big issue with deodorant is aluminum. It causes learning delays, dementia and is found in all breast cancers, just to name a few issues. Probably a good idea to minimize your exposure. All my clients have aluminum on their hair mineral analysis. Apparently, people are using a lot of aluminum-toxic deodorant! And if you’re using the crystal, your “natural” deodorant works because it contains aluminum. Sorry. Time to switch to these pitsticks.

Primal Life Organics Pitstick– The Sensitive Cool Aloe is my favorite deodorant. The essential oils kill bacteria. The coconut and other oils nourish your stinky pit skin. Primal Life’s PitStick is an extremely effective deodorant made from only three ingredients: Organic coconut oil, baking soda (aluminum free) or organic arrowroot powder, and organic pure filtered beeswax.  It’s even made fresh when ordered. Available in Lavender, Forest, Unscented, Sensitive, Sensitive Lavender and Sensitive Cool Aloe. Sensitive formula is made with organic arrowroot powder instead of baking soda – for those sensitive to baking soda.

Primal Pit Paste – This is a great deodorant. It’s coconut based, so you can probably eat it in a pinch. Scents come in Thyme & Lemongrass, Lavender, Orange Creamsicle, Primal Spice, Royal & Rogue and Unscented.

Lime – You want natural? You got it! Simply rub a piece of lime on your pits and it kills a ton of bacteria. You can even do this before you use it for a shot of tequila.

Non-Toxic Sunscreens

Today, I actively seek out daily sun exposure without sunscreen for its numerous health benefits, including Vitamin D production. The truth is you do not need, nor want sunscreen for sensible sun exposure. But if you’re sunning your buns for longer than your individual burn time, you’re going to need a natural sunscreen. Like everything in life, too much of a good thing is harmful.

The alternative to chemical UV-filters are mineral sunscreens, namely zinc. This is the product you see on white-faced surfers and beach-goers. You might have just thought they were really, really bad at rubbing in their sunblock, but they were just avoiding oxybenzone and other chemical sunscreens by using zinc oxide.

Zinc oxide is the most effective and safest mineral UV-filter. Zinc sits on top of your skin and prevents UV damage, acting as a physical barrier. It’s just as effective as a chemical filter like oxybenzone without the toxic side effects. If you’ve already got enough unfiltered sunlight for the day’s vitamin D needs and want some UV protection, zinc oxide is your best, safest bet.

Mark Sisson thinks that nanoparticle zinc is safe. “If you’re worried about looking silly with white streaks all over your face and body you can opt for safe nanoparticle zinc oxide that disappears on your skin (1). There is some concern that these nanoparticles of zinc oxide can cause health problems, but the evidence seems to weigh heavily toward the ‘all safe’ side (2).

One study found that while zinc oxide does penetrate some of the outer layers of the epidermis (more so when the skin is sunburnt), it does not achieve transdermal penetration for systemic distribution.” (3)

But what about titanium dioxide?

Titanium dioxide is a common ingredient in many sunscreens, especially those labeled as “natural.” However, its safety is increasingly under scrutiny. Let’s look at the research:

1. Health concerns primarily arise from inhalation, not skin contact. The Environmental Working Group (EWG) identifies titanium dioxide as a possible human carcinogen, but only when inhaled in airborne forms like powders or sprays. It shows low absorption through intact skin, which lowers risk from topical use—but inhaling it remains a concern.

The International Agency for Research on Cancer (IARC) also classifies titanium dioxide as a possible carcinogenbased on animal studies. These studies link inhaling fine particles of titanium dioxide to lung cancer in rodents, raising alarms about respiratory exposure. (4, 5)

2. The real issue is with nanoparticle or micronized titanium dioxide, commonly used in modern sunscreens because these tiny particles are clear on the skin but still block UV rays effectively. While this technology sounds promising, research reveals potential risks:

• Ultrafine titanium dioxide particles, especially in the anatase crystal form, have been shown to cause harmful biological effects in animal studies. For example, a 1999 University of British Columbia study found these particles trigger fibrogenic (disease-causing) responses in lung tissue. (6)

• Smaller particle sizes penetrate cells more easily and have been linked to DNA damage following sunlight exposure, raising concerns about their potential to increase skin cancer risk. (7)

In contrast, larger, non-nanoparticle titanium dioxide particles are generally regarded as safe and effective UV blockers, as they do not penetrate skin cells or cause the same cellular damage.

Given the emerging evidence, I think it’s wise to avoid sunscreens containing nanoparticle or micronized titanium dioxide. While the research is ongoing, why take unnecessary risks with your health when safer, non-nano alternatives are available?

I recommend steering clear of titanium dioxide—especially in its nanoparticle form—and choosing mineral sunscreens that rely on safer ingredients to protect your skin naturally and effectively.

When it comes to sunscreen you’re going to have to get your hands dirty – or ask your friend or a hot lifeguard to apply your sunscreen. These sunscreen forms should never make it into your beach bag. They contain nasty chemicals to get them into the following forms:

• No Loose Powder Sunscreens
• No Sunscreen Towelettes
• No Tanning Oils

Here are the natural, non-toxic sunscreen brands I recommend:

Annmarie Skin Care’s Sun Love Everyday Sheer Sunscreen – All of Annmarie’s products are fantastic and their sunscreen is no different. I like this sunscreen because it has a subtle tint that helps mask the usual white cast from zinc oxide, so it blends in much more easily. It’s a clean, non-toxic formula that protects your skin while also giving it a bit of a healthy glow.

Badger Reef Safe Mineral Sunscreen – If you’re looking for a super clean, reef-safe sunscreen, Badger’s my top pick! I love that it’s made with just four simple ingredients (and 98% organic!), so you’re not slathering on any toxins. Plus, their zinc oxide formula is well-researched, thoroughly tested, and rubs in surprisingly clear without compromising safety—perfect for beach days, hikes, or just everyday wear.

MyChelle Dermaceuticals Sun Shield Liquid Zinc Tinted Sunscreen with Bentonite Clay – I love this tinted mineral sunscreen from MyChelle—it’s clean, lightweight, and doesn’t mess with your hormones like conventional sunscreens can. It gives you great protection with zinc oxide, plus bentonite clay helps keep your skin looking fresh and matte all day. I use it daily as a primer under my makeup, and I recommend it to anyone looking to reduce their toxic load.

Raw Elements Eco Formula – Raw Elements is one of my go-to sunscreens when I need something that really stays put—whether I’m swimming, sweating, or out in the sun for hours. It’s thick (you’ll definitely notice!), but that’s what makes it so reliable. Surprisingly, it’s not too whitening once you rub it in! With non-nano zinc oxide as the active ingredient and no toxic chemicals, it’s a solid, clean option for serious sun protection.

Earth Harbor ECLIPSE Sheer Mineral Sunscreen – This is a beautiful option if you want lightweight, non-toxic sun protection that also doubles as skincare. I recommend it because it not only shields against UVA/UVB rays, but also helps defend your skin from blue light and pollution—two major contributors to premature aging. It’s packed with nourishing botanicals (like Macroalgae and Green Tea Extract), works for all skin tones, and doesn’t clog pores!

LASPA Naturals Moisturizing Mineral Sunscreen – I really like this one because it offers broad-spectrum protection with clean, non-toxic ingredients; and it’s incredibly gentle on sensitive skin! It’s hydrating without being greasy, thanks to nourishing botanicals like jojoba and coconut oil, which makes it great for daily use. If you’re trying to avoid hormone-disrupting chemicals but still want effective sun protection plus skin hydration, this one’s a solid choice.

Learn more about the dangers of toxic sunscreen in this article.

Nail Polish

TPHP (triphenyl phosphate) is primarily used as a flame retardant in furniture, but it’s showing up more and more as an ingredient in nail polish. Scientists have been researching the impact of this chemical, and growing evidence supports that it can affect hormones, metabolism, reproduction, and development.

A few of these TPHP-free nail polishes include:

• Zoya
• Scotch Naturals
• Acquarella
• Honeybee Gardens
• Suncoat

Learn more about the hidden dangers and toxins in common nail polishes here.

Hair Care

Here are a few companies making hair products you can also use to style your hair, clean your hair, and make a good salad dressing. My biggest beef with natural hair products is finding a good conditioner. I mean, what does a girl have to do to condition her hair with a natural product that actually leaves it sleek and healthy? Most natural conditioners are flimsy at best and do NOT do the job they claim on the bottle. I’m into natural, but not at the cost of frizzy hair. I must admit I have not found a good natural deep conditioner except for coconut oil. If you have, please let me know in the comments.

Griffin Remedy– Griffin Remedy has amazing shampoo, but the conditioner is not heavy duty enough, though I do like it. Griffin Remedy has amazing shampoo and shower gel but now features a full range of all-natural body care products, formulated with vitamins, botanicals and essential oils. Griffin Remedy products are vegan, 100% paraben-free, with no artificial colors or fragrances and stylishly packaged in recycled materials. I’m in love with their whole product line.

Aubrey Organics – I hope you like medicinal smelling products, cause this line smells like a divinely natural medicine cabinet – but for your hair. Wowza! I personally like the smell. I like a bit of an astringent shampoo, which I have been hard-pressed to fine except in this line. In particular, I like the Calaguala Fern Shampoo. This is the only line I’ve found that really gets the grease out of my hair when I’ve gone primal for a few days. Did I just say that out loud?

Acure Organics – Acure offers face and body care, but they are best known for their organic shampoos and conditioners. The Moroccan argan oil and argan stem cell shampoo gets particularly high marks for being effective and non-toxic.

Coconut oil – Coconuts come in yet again to save the day. Sometimes I sleep with a coconut oil hair mask and and wash my hair in the morning. This leaves it smooth and silky with no flyaway hairs.

Dye your hair? Learn if your hair dye is toxic here.

Dental Care

Primal Life Organics – Again, I mention Primal Life Organics – for good reason.  They have a ton of great products! I love their toothpowder. This refreshing toothpowder is made from a premium blend of three earthen clays (mineralizes your teeth), baking soda (mildly abrasive and aluminum free), and essential oils (freshens the mouth). It comes in great spicy flavors:

• Peppermint
• Spearmint
• Cinnamon
• Anise
• Cool orange- recommended for kids

EcoDent – This is the best natural mouth wash I’ve used. It’s time to toss your poisonous Listerine and use this mouthwash. If you like a strong mouthwash that kills germs this is the mouthwash for you! Ecodent is a blend of 12 essential oils with coq-10, echinacea, goldenseal & baking soda. Alcohol free. I use it every night and wake up with fresh breath – sort’ve.

Natural Beauty Products for Men

Since I know nothing of Men’s natural products (since I’m, uh, not a man) I grabbed this tidbit of advice from Mark Sisson: All of the cosmetics I’ve already mentioned can technically be used by men, but the average male won’t be applying much lipstick, mascara, or age-defying lotion, however edible and natural it may be. They are more likely to use “men’s products”. By men’s products, I refer to shaving products, beard care, cologne, and skin care targeted at men.

OM4 – Organic Male makes organic skincare for men. This is a nice change of pace, since most other completely non-toxic men’s products are an afterthought for companies who focus on women.

Eco-Beauty Organics – Men’s products are not their main focus, but they do offer a nice selection of aftershaves, lotions, and shaving creams.

Olive oil – Your cave man will love simple primal products. A decent homemade alternative to shaving cream is a half teaspoon of really good extra virgin olive oil. The dogs (and Italian food buffs) he meets will, however, attempt to lick him.

Perfumes and Scents

Lavanila – They specialize in fragrance-free fragrances.

Pacifica Perfume – Safe fragrances that do not contain phthalates – the ingredient in most perfumes that is toxic and disrupts hormones.

The Takeaway

Obviously, this is far from being a complete list of all worthy alternatives. I tried to include as many as I could. Be sure to leave your personal favorites in the comment section so that others can check them out. 

If you’re curious about the products you use, or a new one that you’re considering, enter it on the Skin Deep database from the amazing Environmental Working Group to learn about the safety (or toxicity) of its ingredients.